There’s a limit to gaining traction from your social media posts. You need to come up with a new approach to make the most out of your marketing campaign. Videos play an integral role in helping you achieve your marketing goals. However, there are several types of videos, each playing a specific role. So, you need to choose the one that aligns with your marketing strategy.
They tend to capture your target audience’s attention instantly and keep them engaged for longer. Therefore, marketers must produce videos to better interact with their target audience. Moreover, it covers areas where textual content and visuals cannot go, such as video hosting platforms like YouTube, Vimeo, and Dailymotion.
Although producing a video takes tremendous time and effort, it’s worth it. It helps marketers to achieve their marketing goals. So, we’ve listed the 10 types of video you should leverage in your video marketing strategy.
10 Types Of Videos to Promote Your Brand
The Spot
It’s a short video typically used in commercials. Therefore, its length is under 30 seconds. In these few seconds, marketers must convey their brand’s message succinctly, whether introducing the brand or promoting a product or service.
The best part of the spot is that it can be pushed on TV or video hosting platforms like YouTube. Since you’ve got very little time on your hands when producing this type of video. Therefore, you must make a lasting impression on your target audience.
Explainer Video
Explainer videos are a terrific way to explain your highly complex product or service in the simplest terms. You can incorporate these videos either on your homepage or landing page. Generally, explainer videos are made in 2D animation that explains the brand. For businesses looking to leverage the power of animated video production, professional services like Creamy Animation can help craft engaging content that connects with audiences effectively.
However, an explainer video can also be in a live-action format or a typographic video with aesthetic visuals to explain its message to the target audience. By leveraging advanced tools like Revoicer’s AI text-to-speech technology, these videos enable audiences to engage with the brand through audio, making content accessible and inclusive for visually impaired individuals and those who prefer auditory formats.
Product Demo
The product demo is slightly different from explainer videos. In product demos, marketers showcase their brand’s features rather than explaining their complexity in the simplest terms. If you’re creating a product demo, you need to include a dynamic personality who can address the target audience’s pain points and showcase your brand in a way that resolves their problems most effectively.
Additionally, choosing interactive demo software can elevate your presentation by engaging viewers and providing a hands-on experience with your product or service. For an impressive example of how video can highlight your brand’s unique qualities, visit Kino Lime to see effective video marketing in action.
Also Read: How To Make A Product Promotional Video
Corporate Culture Video
Corporate culture videos are great for showcasing your company’s culture; they are not limited to promoting your brand, but also your entire company. This is particularly relevant for businesses producing corporate videos in Sydney, where showcasing a vibrant, inclusive company culture can set them apart in a competitive market.
Moreover, showcasing your ethics and culture will attract potential customers and employees. When creating a corporate culture video, include some of your best employees and let them tell their stories. Giving them the freedom to express their views and say something good about your company will only benefit your company in the long run.
Behind-The-Scenes Video
People love to see sneak peeks and behind-the-scenes videos of their favorite brands. You should listen to your target audience and give them what they want.
In this way, your audience will connect with your brand on a deeper level by watching what you do best. It works great for anything related to art and engineering. With behind-the-scenes video, you could show off your creativity with your beloved fans worldwide.
Video Testimonials
If there’s one thing that has a huge impact on the target audience, it’s customer testimonial videos. It’s brilliant to build your brand’s trust. This is because you’re not using your marketing managers to promote your product or service, but the actual customers who have used your brand and reap its benefits.
Moreover, your potential customers want someone who isn’t on your payroll. With testimonials, you’d empower your customers to share their stories, address their pain points, and explain how your brand helps them resolve their issues. In this way, you’re giving credit to your customers for using your brand, which will create a loyal following.
Also Read: What is Reverse Video Search & How to Do It?
Employee Portrait Video
Sometimes a headshot of the company’s executive isn’t enough. If you want to create a deeper connection with your target audience, it’s essential to have a short portrait video for your business. Portrait videos work wonders at showcasing your company’s core values. In this way, potential customers realize that your brand isn’t just about making money.
If you’re a startup, include a portrait video of your business. This will help you get more attention in your community and expand your business.
Web Series
It’s one of the most challenging videos to produce. It includes humor and plenty of fun for viewers. To make these videos, you can draw inspiration from The Office TV show, which revolves around bizarre characters dealing with their professional and personal issues. Similarly, you also start a quirky web series that revolves around your business and your brand.
The Mini-Documentary
The mini-documentary is a blend of Corporate Culture Video and Behind-The-Scenes Video. With a mini-documentary, you can tell the story of how your business grows in a competitive world through a closer look at your personnel.
You can also collaborate with other brands and engage in cross-promotion to create a win-win situation for your company.
Short Film
Finally, a short film is another way to make a strong impact on your target audience. Yes, a short film similar to a feature film with all the characters, script, and plot. When you’re creating a short film, all the story characters should revolve around your brand.
For instance, the chocolate store could be a romantic story of a guy trying to impress her beloved girlfriend.
Also Read: How to Use Disney+ Login/Begin with Your 8-Digit Code?
Conclusion
Well, these are the top 10 types of videos that you can leverage in your video marketing strategy. So whether you want to increase brand awareness, generate leads, share your brand’s vision, or even show your prospects how you work, you need to leverage videos to gain instant attention from your target audience. Videos will help sustain and thrive in the competitive world.
