5 Important Keys for Writing SEO-Based Content
Writing SEO-based content is just the start of creating an online post. If you want internet users to find your content, you must also write with SEO in mind. This doesn’t mean keyword stuffing or using cheap tricks. It does, however, mean writing with an SEO mindset.
While this might sound daunting at first, it really isn’t. With this list of five keys for writing SEO-based content and a little practice, you can write like an SEO expert in no time. Immediately after that, you will start seeing the traffic to your website you always knew you could have.
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You don’t have to write for a big company or website, either. This helps, but working from home or for a small start-up can also help you write excellent SEO content for your website. So start taking advantage of all of these keys.
Here 5 Keys for Writing SEO-Based Content
Use Proper Grammar
No one wants to read a post that is riddled with errors and is hard to understand. These types of articles will lead to a high bounce rate and a low ranking. On the flip side, if you can create content that uses proper grammar and is easy to read and digest, readers will scarf it up. They will spend more time on your site, be willing to share it on their favorite social media sites, and link back to it.
SEO Keyphrases
When writing your post, you must use the right SEO keywords or keyphrases. This doesn’t mean that you overstuff your article with them, but the more naturally you can incorporate them into your post, the better.
Doing this will help Google and other search engines better understand what your post is trying to rank for. If you don’t use SEO keywords, you may have a well-written post that never sees the light of day because search engines don’t know what it is trying to rank for.
SEO-Based Headers
Using SEO keywords also applies to headers. You want to ensure that your headers are clear and easily understood, but they should also have an element of the SEO key term your article wants to rank for. So do your best to find this balance when it comes to selecting your headers. You don’t want to miss out on an opportunity to help your article rank higher.
Images and Image Descriptions
Another excellent way to help your article rank higher in search engines is with the right images. Finding the perfect images for your post will improve the reader’s experience and encourage them to spend more time on it. The extra time spent on the post will help search engines better understand that your post is worthwhile.
Secondly, images allow you to have an image description. When you plug in an image, it will ask you for an ALT image text. This text will enable you to describe the image, which is an excellent way to plug in a text highlighting a specific SEO keyword or phrase. You want to ensure that your image is accurately described, but you can do this in a way that helps improve your search engine ranking.
Post Readability
One of the areas that Google ranks your post on is readability. A few different criteria determine this, but basically, it makes sure that readers can easily and quickly understand what you are writing about.
Just think about how you like to read a post. You want the information to be scannable and easily digestible. You don’t want to have to spend time figuring out what the author is trying to say with their long sentences and choppy writing.
So when you write, do your best to simplify your content and keep it flowing. You still want a unique voice and all of your SEO key terms, but the better you can balance this, the higher your articles will rank in search engines.
Conclusion
No one wants to spend time working hard on a piece of content only to have no one see it. Unfortunately, though, that happens to many people because they lack an SEO writing style. Many small businesses and individuals struggle to get traction and traffic to their sites for this reason.
With the above-listed keys, though, you can ensure that you optimize your website and that this doesn’t happen to you. With some practice, you can naturally incorporate SEO into your unique writing style. Before you know it, you will be quickly plugging in the right key phrases, headers, images, and more.