How College Students Can Use SEO to Boost Their Startups: Tips from Top Essay Writing

Do you run a startup? Do you want to make it as successful as possible? If so, this article is for you. TopEssayWriting.org studied startups that made it and discovered some easy ways to use Search Engine Optimization (SEO) and branding to grow your business. Here are some actionable things that SEO can do to help your new startup get to the top.

1. Content Is King, But Only If It’s the Right Kind

Content is important, but let’s put a big but in there: it’s only king if it’s relevant. It is true that “Better content is outweighing more content”, as said by Rand Fishkin, a successful businessman and SEO expert. You can write all day, but if it isn’t what your audience wants, you’re shouting into the void. So, your comment must be effective. If you want to get quality content as a student, you can pay for research papers at Top Essay Writing. This service has experts in every niche, ensuring that anyone can get the content they need.

2. Know Your Keywords

Before you can even think about your site appearing in Google’s results, you need to know what your prospective customers are searching for. For that, you need to perform keyword research. Keyword research is the process of finding and analyzing words or phrases that people use in search engines. This helps you understand what topics your audience is interested in, so you can create content that they are likely to search for. This is a kind of treasure hunt: you’re searching for words or phrases that your customers will use when they ask questions on Google. Curiously, nearly 93% of online experiences start with a search engine, highlighting its importance for initial exposure and boosting website visibility.

3. Mobile Optimization Isn’t Just a Buzzword

After all, it’s 2024, and I can tell you that everybody has a phone – you may even be looking at yours right now while you are in class. If your startup’s website looks good on a desktop but awful on a mobile, you will lose a lot of customers. Statistics show that most people use a phone to access information online, so mobile optimization should be your primary focus. Basing your decisions on current statistics like this one is a great way to future-proof your SEO.

Here is how many users worldwide were accessing the internet in the 4th quarter of 2023, and what devices they used:

Source: Statista

4. Build Links Like You Build Friendships

Link-building — one of the most important parts of search engine optimization (SEO). Those who have more friends are seen as more popular. If ‘good’ sites cite yours, Google assumes: ‘Hmm, must be a VIP,’ and bumps your ranking.

• Guest blog. That means contacting sites that students read and offering to write something, including a link back to your site.
• Leverage your college network. Odds are you can get mentioned in a newsletter or college blog.
• Create engaging social media content. Use platforms like Instagram and Twitter to share posts that resonate with students, making sure to include links to your site. This not only drives traffic but also enhances your online presence.
• Participate in online forums and groups. Join discussions on platforms like Reddit and Facebook, where students hang out. Contributing valuable insights can lead to organic mentions of your site, boosting your SEO.

5. Analytics: The Report Card You Actually Want to Check

Please recall the feeling (wonder, envy, terror) of report card time. Well, now, with Google Analytics, it’s all wonder. Here’s why you should set it up:

Google Analytics is free and straightforward to use. Regularly check your stats and look for these patterns to better understand your audience.

The Final Bell Rings

At first, SEO might feel a bit like studying for finals – hard, a little confusing, but worth it. It also isn’t a ‘one-and-done’ deal. Your SEO adventure is more like your educational journey in college: you try, you fail, you stay up late, and have some victories by the end. You continue to tinker; you continue to learn, and, just like you were able to parlay your forgone academic potential into graduating with honors, your startup will get ahead eventually, but only if you set your mind and other resources to it!