Top 10 Search Engines in the World in 2025
What are the top 10 and most popular search engines in the world? Besides Google and Bing, there are other powerful search engines that may not be so well known, but still serve millions of search queries per day.
This may come as a shocking surprise to many people, but Google is not the only search engine available on the Internet today! In fact, there are a number of search engines that want to take Google’s throne, but none of them are ready (yet) to pose a threat.
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However, there are some search engines worth considering and the top 10 are listed below.
List of Top 10 Most Popular Search Engines in the World (Updated 2025)
1. Google
No further introductions are needed. The search engine giant holds the number one spot in search with a staggering 65% difference compared to second-place Bing.
Google also dominates the mobile/tablet search engine market with 81% market share!
Want to know how to take advantage of Google’s share in search engines? Optimize your website for Google.
2. Bing
Bing is Microsoft’s attempt to challenge Google in search, but despite their efforts, they still haven’t managed to convince users that their search engine can produce better results than Google.
Their market share in search engines is consistently below 10%, even though Bing is the default search engine on Windows PCs.
3. Yahoo
Yahoo is one of the most popular email providers and ranks fourth in search with 3.90% market share.
From October 2011 to October 2015, Yahoo Search was powered exclusively by Bing. Since October 2015, Yahoo has agreed with Google to provide search-related services and since then, Yahoo’s results have been powered by both Google and Bing. Yahoo is also the default search engine for Firefox browsers in the United States (since 2014).
4. Ask.com
Formerly known as Ask Jeeves, Ask.com receives about 0.42% of the search share. ASK is based on a question/answer format where other users answer most questions or are in the form of polls.
It also has the general search functionality but the results returned lack quality compared to Google or even Bing and Yahoo.
5. AOL.com
According to net market share, the formerly famous AOL is still in the top 10 search engines with a market share that is close to 0.06%. The AOL network includes many popular websites like engadget.com, techchrunch.com, and huffingtonpost.com. On June 23, 2015, AOL was acquired by Verizon Communications.
6. Baidu
Baidu was founded in 2000 and is the most popular search engine in China. Its market share is steadily increasing and, according to Wikipedia, Baidu answers billions of search queries per month. It is currently ranked 4th in the Alexa rankings.
7. WolframAlpha
WolframAlpha is different from all other search engines. They market it as a computational knowledge engine that can provide you with facts and data for a number of topics. It can do all sorts of calculations, for example if you enter “mortgage 2000” as input, it will calculate the amount of your loan, the interest paid, etc. based on a number of assumptions.
8. DuckDuckGo
Has a number of advantages over other search engines. It has a clean interface, it doesn’t track users, it’s not fully loaded with ads, and has a number of very interesting features (only one page of results, you can search directly on other websites, etc.).
I am sure that some of duckduckgo’s features will be used by other search engines and with proper funding duckduckgo can get a decent market share in search engines. Currently it is at 0.24%.
Update: According to Duckduckgo traffic statistics (December 2018), Duckduckgo performs over 30 million searches per day.
9. Web Archives
archive.org is the Internet’s archive search engine. You can use it to find out what a website has looked like since 1996. It’s a very useful tool if you want to trace the history of a domain and examine how it has changed over the years.
10. Yandex.ru
According to Alexa, Yandex.ru is among the 30 most popular sites on the Internet with a ranking position of 4 in Russian.
Yandex bills itself as a technology company that makes intelligent products and services powered by machine learning. According to Wikipedia, Yandex operates the largest search engine in Russia with about 65% market share in that country.
Finally, if you search for “What is the best search engine” in any of the above-mentioned search engines, you will get the answer that Google is the best and most popular search engine and Bing is in second position (globally).
By detailing your products in this way, you will be able to draw up an exhaustive list of precise and relevant keywords for your activity, which will then allow you to define a tree structure and content dedicated to your Internet users.
What about other search engines?
These are the 10 best and most popular search engines on the Internet today in the world. The list is far from complete and it is certain that many more will be created in the future, but as for the top spots, Google and Bing will occupy the top spots for years to come. In the USA, for example, we also find Qwant, which is starting to break through a little and is recovering a few small market shares. In South Korea, neither Google, Baidu, Bing, and even Yandex, the most popular search engine, is called Naver. Finally, closer to us, the Czech Republic sees its search engine market dominated by a local player named Seznam.
Finally, Google, despite its ultra-domination in a large number of countries, has still not achieved unanimity across the planet!
Search Engine Market Shares
Global search engine market share (2025)
The market shares of search engines worldwide are as follows:
- Google: 91.54%
- Bing: 3.19%
- Yandex: 1.78%
- Yahoo!: 1.23%
- Baidu: 0.93%
- DuckDuckGo: 0.55%
Market shares of search engines in Europe (2025)
The market shares of search engines in Europe are as follows:
- Google: 91.91%
- Bing: 3.52%
- Yandex: 2.66%
- Yahoo!: 0.88%
- DuckDuckGo: 0.47%
- Ecosia: 0.25%