What are Accelerated Mobile Pages?
The AMP format for Accelerated Mobile Pages allows content publishers (media, brands, blogs, companies, etc.) to provide web content adapted to mobile browsing. This technology is based on a lightweight page format that is faster to load for mobile users with a lower flow rate and on a smaller screen.
Google values this content on the SERP. Sites compatible with the AMP (Accelerated Mobile Pages) format have a better chance of being positioned on the first page of Google and in the first results from a mobile device, smartphone or tablet.
What are Accelerated Mobile Pages used for?
Accelerated Mobile Pages (AMP) is an open-source technology that allows web developers to create web pages that load quickly on mobile devices. AMP provides a smoother, faster experience for users, and allows developers to create web pages that load faster and use less data than traditional web pages. AMP pages are designed to be lighter and faster than traditional web pages and have been optimized for mobile devices.
AMP pages provide a faster and smoother experience for users, allowing websites to load faster and provide a better user experience. Additionally, AMP pages are optimized for search engines, which can help improve website rankings in search results. Finally, AMP pages can help reduce users’ data consumption, which is very beneficial for users who have limited data plans.
AMP Stories: a new format for AMPs
In addition to highlighting fast-loading sites, AMP Stories bring a new interface and a new way to consume content from brands and media. This type of Story format is particularly popular on social networks Snapchat with Snapchat Stories (Discover) and Instagram Stories.
Vertical formats, which seem more than ever to be the most suitable for offering a smooth and pleasant user experience (UX), are making a place for themselves on Google's SERP.
AMP story: a format exclusively for mobile
Google is taking another step towards mobile users with this format offering more immersive and engaging navigation. This format is not only accessible from mobile. Indeed, if the main objective is to meet new needs and expectations of mobile device users, this format will also be available to Internet users via a computer (desktop version).
How to make an AMP story?
At the time of writing, Google is opening up the possibility of having an AMP Story to all websites: the AMP Project is an open source project with no restrictions. Content creation was mostly experimental at this stage, there is absolutely no guarantee that your story will appear on the SERP. However, you will find an AMP Story tutorial and documentation related to this new format on the AMP Project website.