What is an Amazon Store?
The “Amazon Store”, also referred to as “Amazon Store” or “Brand Store”, is a solution offered by the Amazon e-commerce platform to allow brand owners, sellers and suppliers, to conceptualize and set up their own multi-page sales space directly via Amazon Seller Central. By creating an Amazon Store, brands can design a user experience that is not only enriched and centered around their brand identity but also visible on both Amazon's PC and mobile interfaces. It is a way to combine creativity and promotion to enhance your brand and build customer loyalty in a structured and optimized digital environment.
Within these Amazon Stores, brands have the freedom to maintain and create their own identity directly on the marketplace, thus offering visitors an immersion in the brand universe thanks to an enriched customer experience. This is often manifested through a deep personalization of the customer experience, adapted to the brand's communication, notably by exploiting the capabilities of highlighting products and exclusive offers. Stores can include several pages (up to three levels deep) and can be customized via a store builder, designed to be intuitive and easy to use. In addition, various pre-designed templates are available to facilitate the creation of pages, allowing brands to highlight their products in a visually appealing and functional way.
Amazon Store Validation Criteria
Before publishing an Amazon Store, certain validations are required from Amazon. For example, brands must check several aspects such as spelling, punctuation, mobile optimization, and ensure the readability of text included in images and videos, especially for mobile interfaces. Once submitted for publication, the store is subject to moderation by Amazon teams, and this process can take several days.
Launch Amazon Store
Once the store is validated and live, brands can leverage Amazon Store Insights, a program that gives them access to aggregate data about their store’s performance. This includes the ability to identify different traffic sources, collect various sales and order metrics, create tracking tags to measure metrics following non-Amazon campaigns, evaluate overall traffic based on media used, and improve performance for Sponsored Brand Ads, among other things.
The Benefits of Having an Amazon Store
- Increased brand visibility: By creating an Amazon Store, your brand benefits from additional exposure, allowing customers to discover your products within a dedicated, fully personalized space.
- Improved user experience: Customers navigate a branded retail space, enjoying a consistent and immersive shopping experience that drives conversion.
- Capitalizing on Amazon Traffic: Taking advantage of Amazon's massive traffic allows your brand to gain exposure to a wide audience, reaching potential customers who would otherwise be difficult to target.
- Retail Space Personalization: The ability to personalize your Amazon Store provides a valuable opportunity to establish and reinforce visual identity and brand identity with the consumer.
- Potential SEO Boost: A well-designed and optimized Amazon Store can potentially improve your products' ranking in Amazon search results, increasing the chances of being discovered by customers.
- Detailed Product Presentation: Additional space allows you to showcase your products in depth, including the use of rich content like videos, high-resolution photos, and detailed text.
- Promote New Products: The Amazon Store allows you to highlight new product launches, effectively introducing them to your existing customers as well as new visitors.
- Customer Engagement and Retention: By delivering a consistent and engaging brand experience, customers are more likely to remember your brand and return for future purchases.
- Performance Analysis via Amazon Store Insights: Access to data on your store's performance allows you to analyze visitor behavior, assess traffic sources, and refine your marketing strategy accordingly.
Each of these benefits plays a crucial role in strengthening your brand presence on Amazon, helping to acquire new customers, increase sales, and establish a strong and consistent brand identity on the platform.
Amazon Stores are more than just a sales space; they are a dedicated showcase on the giant Amazon marketplace, showcasing the brand and its products, while taking advantage of the platform’s high customer traffic. They embody a key strategy for brands looking to improve the visibility of their products, optimize their ranking in Amazon listings, and ultimately increase their sales volume by capitalizing on both internal and external traffic.