Types of answer boxes
- Featured snippets: a short answer taken from a web page, with a link to it.
- Direct answers: facts Google provides itself, such as the time or a currency conversion. These don’t link to a website.
- Knowledge panels: facts about people, places and organizations from Google’s Knowledge Graph.
- AI Overviews: AI-generated summaries that cite several pages.
How to appear in an answer box
- Rank on the first page for the question.
- Put the question in a heading and answer it in 40 to 60 words right below.
- Use lists and tables for steps and comparisons.
- Keep the page accurate and up to date.
Answer boxes can reduce clicks for simple questions, so aim for questions where the full page offers more than the short answer.