What is a Brand Registry?

Brand Registry is a program developed by Amazon to provide trademark owners with a suite of dedicated tools to help them manage and protect their products and brands on the marketplace platform. This program is aimed at sellers who own a registered trademark and wish not only to secure their intellectual property rights on the Amazon platform, but also to leverage a series of specific management and promotion tools to improve the visibility and protection of their products. Registration in Brand Registry provides access to expanded marketing features, such as rich content pages (A+ Content) or advertising campaigns via Amazon Marketing Services (AMS), while providing proactive monitoring and mechanisms to report and manage potential trademark infringements.

This gives brands an additional layer of control and management over the presentation of their products, while ensuring a consistent and reliable shopping experience for consumers browsing the Amazon platform. This not only makes it easier for customers to navigate by helping them find the brand efficiently, but also protects sellers’ rights by preventing unauthorized or counterfeit listings under their brand name. In short, the Brand Registry establishes a more secure, controlled and optimized selling environment for brands on the e-commerce giant that is Amazon.