What is Content Curation?

Content curation is the act of discovering, gathering, and presenting digital content related to a specific topic. It is now becoming a marketing staple for many businesses with a successful online presence.

Unlike content marketing, content curation does not involve generating original content but rather collecting content from various sources and organizing its distribution.

What is the difference between content curation and content creation?

Content curation is often a component of a content marketing strategy, but the two concepts are not the same. Content creation involves designing and promoting your content from scratch. The content you produce can be videos, blogs, podcasts, or something else. Content
curation involves finding relevant content from other sources and brands rather than developing your own original content.
As social media algorithms continue to reward brands that generate the most engagement, content curation offers a faster way to provide followers with the consistent value they need to feel engaged.

Benefits of Content Curation

Content curation is primarily a way to support your marketing team.

Creating original content to share on social media every day requires endless inspiration and time. If you’re active on multiple social platforms, the pressure to deliver consistent content can mean the quality of your posts starts to suffer. Content curation keeps your brand consistent. Other benefits include:

  • Simplified content creation: Content curation costs less than content creation.
  • Thought leadership potential: Good content demonstrates your knowledge and understanding of your industry, increasing your credibility as a leader.
  • Maintain conversations with your audience: The more content you share, the easier it is to keep your customers engaged.
  • Unlock networking opportunities: Sharing other people’s content helps you build relationships with them. Curation is a great way to connect with influencers and future partners.
  • Show your altruism: Curation shows your audience that you're not just interested in talking about yourself.