What is Content Marketing ?

Content marketing is a process of creating and distributing relevant, valuable, and consistent content to attract and retain a clearly defined audience to sell products or services.

The content marketing tactics used today are much more sophisticated and complex than they were 10 years ago. Once,  content marketing was about creating high-quality, engaging content for your audience. Nowadays, it is about creating relevant content to generate leads, build brand awareness, and drive traffic to your website or blog.

Frequently Asked Questions For Content Marketing

What is a content marketing strategy?

A content marketing strategy is a plan that helps businesses create, distribute, and measure the success of content. It includes planning, creation, distribution, and measurement of content.

What is an example of content marketing strategy?

An example of a content marketing strategy is when you offer free samples of your product or service. This helps you create an online community and build trust with the interested people in what you offer.

What are the three P's of Content Marketing?

The three P's of content marketing are People, Process, and Promotion.
People: Who is your target audience? What is their pain point? What do they need that you provide?
Process: What is your process for creating content? How long does it take to complete the content you want to publish? What tools do you use to create the content?
Promotion: Where will you promote your content online and offline?