Content is essential to be visible on search engines, especially on Google. On the other hand, content production represents a considerable burden and has a strong impact on budgets allocated to SEO. On paper, content spinning promises to reduce costs by industrializing production via automation. But in practice, this method can be more complex than it seems and, above all, very risky for the uninitiated. So, is content spinning a good or bad idea? Content spinning is a method that, thanks to specialized tools, allows you to generate different but similar versions of text content. Thus, content spinning is useful when you want to edit a large quantity of "unique" content but with the same meaning. This method allows you to industrialize the production of certain content and save a lot of time.
What is Content Spinning?
Content spinning is a process of rewriting existing content to create new versions of the same content. This can be done manually or using software that automatically rewrites sentences and paragraphs to create new versions of the text. The goal of content spinning is usually to create multiple versions of an article or text, in order to increase the number of visitors to a website or to improve a website's SEO. Content spinning is generally frowned upon by search engines because it creates low-quality content that is not useful to readers. However, if done correctly, it can be an effective way to create new versions of existing content and improve the overall quality of a website.
There are several different ways to spin content, but the most common is to use software that automatically rewrites sentences and paragraphs. This type of software can be very effective at creating new versions of an article or text, but it can also create poor-quality content that isn't useful to readers.
How does Content Spinning Work?
Content spinning is nothing more or less than a multiple-choice or variable gap text. Within a reference text, key passages are inserted in the form of "gaps" in which different choices can be added, generally synonyms.
Example source text for spinning content:
Here, the holes are enclosed in square brackets "{ }" and the choices, or variants, are separated by vertical bars "|".
For each gap, the tool will "rotate" between the alternatives randomly and generate texts that are more or less different. The higher the number of possibilities (number of choices per gap) and the number of gaps, the higher the chances that the contents will have low similarity rates.
Spin results with the free Infowebmaster content-spinning tool:
Text Version 1:
“Is content spinning a recommended practice to simply and copiously feed my website and strengthen my presence on Google to finally become more efficient than my competitors in natural referencing?”
Text Version 2:
“Is spin an adequate solution to densely and efficiently feed my website and improve my visibility on search engines to finally be more competitive than my competitors in SEO?”
Text Version 3:
“Is spun content a sustainable method to densely and effectively feed my site and boost my visibility on Google to finally become more competitive than my competitors in SEO?”
Text Version 4:
“Is spun content a recommended solution to simply and copiously expand my site and increase my presence on Google to finally be better than my competitors in SEO?”
Text Version 5:
“Is content spinning a recommended method to densely and simply feed my website and boost my visibility on search engines to finally become more efficient than my competitors in natural referencing?”
The importance of the basic model
The model that will serve as a basis in the content spinning tool is essential to have satisfactory results for both Google and the user. The automatically generated content can quickly turn into "mush" if the source text is not well designed, especially when you want to generate a large number of different versions. On the other hand, when the basic spin is well designed, the number of texts generated can be misleading while having a low similarity between them, which limits the presence of duplicate content.
Industrialize content production for SEO
The emergence of content-spinning
Content spinning did not appear by chance in the world of SEO. Beyond the technical aspect, text content has quickly become essential to be visible on Google. It is, in fact, the only content format that engines, and, more particularly, Google, are really able to interpret in a systematic and relatively reliable way. Therefore, Text content is the basic material on which algorithms operate to understand what a page is about and to judge its relevance on a search expression.
In an SEO strategy, the goal is often to be visible for the maximum number of queries related to a theme; multiplying the number of pages means multiplying the number of potential site entries. However, Google requires that each piece of content be unique. The algorithm has long heavily penalized duplicate content.
“One keyword = one page = unique content”
Producing unique content is, therefore, essential to sustainably increase your visibility on search engines. But this task is also one of the most resource-intensive: time if you write it yourself, money if you outsource. Streamlining costs or time spent then becomes one of the main issues and a significant part of the " SEO budget ". It is even crucial when you have to produce content in bulk (e-commerce sites, geo-localized pages, ad sites, etc.). This is where content spinning can be seen as an attractive alternative.
Panda, or Google's revenge on low-quality content
It is important to remember that this type of method generally goes against Google's recommendations regarding good SEO practices. Even if we can always debate it, in general, when we talk about spin, we are rather referring to Black Hat SEO and automation techniques. However, Google expects the opposite: quality content to serve its users the best possible results. Google was not created to generate traffic on websites but to respond in the best possible way to the expectations of its users. With this in mind, and in view of the abuses observed, Google invests (or at least communicates for the most skeptical) enormously in the hunt against low-quality content that harms its objectives and the proper functioning of its search engine. The best-known action was the implementation of the "Panda" filter in 2011, which targeted duplicate, poor, and low-quality content.
More recently, it was the EAT update that caused a stir; even though it focused more specifically on " YMYL " (Your Money Your Life) content, many sites on these themes were heavily impacted.
In any case, content remains fundamental for Google, and its expectations of quality are always increasing. Today's standards will surely not be those of tomorrow. If we want to solidify our visibility in the long term, it is better to anticipate and think long term.
Is Content Spinning Necessarily Bad?
The answer is no. Not everything should be thrown away in content spinning. On the other hand, it remains largely inadvisable if you do not have a solid foundation in SEO.
Google can detect content spinning; without precaution, you will not slip through the net so easily. The important thing is to work on your basic text to generate versions with the lowest possible similarity rates and avoid linguistic errors.
Also, it is essential to take the time to carefully reread the generated content and avoid posting content that will ultimately do you more harm than good.
On the other hand, content spinning can serve as a basis for writers who rework already-prepared texts, which can save significant time.
Conclusion on content spinning: is it worth the effort?
It is undeniable that content spinning is an easy solution that tends to catch the eye of many SEOs. When resources do not match ambitions, it may seem appropriate to implement this type of solution and it is difficult to judge the use of these so-called "limited limit" methods. In a world where only the top ten exist, we cannot throw stones at those who flirt with penalties . You just have to be aware of the risks involved, and that what works today (and even then...) can just as easily collapse tomorrow. Spin can still be used in very specific cases or serve as a support for editors, but it requires a certain amount of knowledge and above all a lot of experience to be fully aware of the benefits/risks.
What is certain is that we do not recommend this type of practice, particularly when it comes to companies or craftsmen who depend in any way on their website.
Nothing beats the work of a web editor to perpetuate the visibility of content on a search engine. As for the question of quantity and resources, there is obviously no magic solution. It is about finding the best compromise between quantity and quality. To do this, get in touch with an expert or an SEO agency to set up a solid SEO strategy adapted to your resources.