What is CPM (cost per thousand impressions)?

CPM, or average cost per thousand impressions, is the average amount you are charged for 1,000 displays of your ads. CPM is a method of pricing web marketing campaigns per display, unlike CPC (cost per click), which is charged per click generated by your ads.

This campaign performance tracking indicator is particularly useful in display campaigns (on Google Adwords or other platforms). It allows you to measure and compare the cost of displaying your advertising announcements across different media and targeted audiences.

CPM is often compared to CPA (Cost Per Action) and CPC (Cost Per Click).

Frequently Asked Questions Cost Per Thousand ImpressionsFor

How do you calculate cost per thousand impressions?

Cost per thousand impressions is a metric that can help advertisers measure the cost of advertising. It is calculated by dividing the total cost of a campaign by the number of images.
The formula for calculating CPM is:
CPM = (Cost per 1000 impressions) * (Impressions) / 1000

What is a good Cost per thousand impressions?

A reasonable cost per thousand impressions is the amount of money you have to spend on advertising to reach 1,000 people. It is an essential metric for advertisers to keep track of and ensure that they are not wasting their money. In addition, a reasonable cost per thousand impressions would be the one that provides the best return on investment for the advertisers.

How do I lower my CPM?

Lowering your CPM is not an easy task. It is a long-term process, and you should be ready to invest time, resources, and money in it. Here are some of the ways you can lower your CPM:
- Increase the number of impressions
- Focus on mobile and video ads
- Focus on building a brand rather than the product
- Increase the quality of ads