Where DuckDuckGo’s results come from
DuckDuckGo combines results from its own crawler, DuckDuckBot, with many other sources, most importantly Bing’s index. Sites that do well in Bing therefore usually do well on DuckDuckGo too.
DuckDuckGo and SEO
- Make sure your site is indexed in Bing, with Bing Webmaster Tools and a submitted sitemap.
- Don’t block DuckDuckBot in robots.txt.
- Local results rely heavily on Apple Maps data, so keep your Apple Business Connect listing accurate.
Advertising on DuckDuckGo
Search ads on DuckDuckGo come from Microsoft Advertising, without targeting based on personal tracking. Running Microsoft Advertising campaigns is the way to appear there.