What is an Editorial Charter?

A web editorial charter is a reference document by which the company makes a set of decisions to formalize the editorial content of its website and possibly all of its digital communication.
It defines the editorial line, the writing conventions, the SEO strategy for good referencing, the editorial templates, the section, the graphic charter, the content production process.

Do you need an Editorial Charter?

An editorial charter provides your team (communications manager, editorial agency, web editors, etc.) with guidelines for creating useful brand content. An editorial charter ensures a standard baseline for quality and consistency. This will become more important as your internal editorial team grows.

Maybe you think your website is too small, or you can always create your content now and flesh out the details later. The truth is, the sooner you can define your editorial style and processes, the less work you and your team will have to do.

Without clear guidelines in place, you’ll be left with a lot of questions, and so will your editors. They may think that without guidelines they have free rein over the content. This can lead to disjointed and possibly shoddy work that has your brand name all over it.