What is Eye Tracking ? 

Eye-tracking is a technique for measuring eye movement.

Eye tracking is a method of research in which the eye movements of a participant are recorded, typically with the use of special equipment such as a video-based eye tracker.

Eye movements are tracked by an eye tracker, which can be either external or embedded into the device being used. Eye trackers are typically very precise, but they do not provide absolute position information; they only give relative positions on the screen or relative movements of the eyes.

Eye-tracking can be used to determine how much attention a person pays to certain parts of a screen or what they are looking at when browsing a website, reading an article, or watching television. It also provides insights into cognitive processes such as reading comprehension and visual attention span.

Frequently Asked Questions For Eye Tracking

What is eye tracking in SEO?

Eye-tracking is a technology that allows us to measure our users' number of eye movements when they are reading content. Eye-tracking is a technique to measure the user's attention and action. Many companies, in their SEO strategies, use it. The company can track the eye movements of the user and use this information to improve the user experience.

Why is eye tracking important in SEO?

Eye-tracking allows web admins to get a more detailed look at users' behavior. It helps them understand how their visitors are exploring the website, what they are doing on it, and what they are looking for.

What is the main purpose of eye tracking in digital marketing?

The primary purpose of eye tracking is to help digital marketers understand how people look at their websites and where they are moving their eyes during a specific period. The eye-tracking technology helps brands identify their customers' interests, needs, and desires in real-time, which will help them create more relevant content for their customers.