The use of PBNs in SEO is the subject of much debate. While some SEOs use this strategy to increase a site’s popularity with search engines, others believe it to be a black hat practice. Which is it?
Although implementing a PBN backlinks strategy can expose you to a Google penalty, it’s worth noting that it all depends on the quality of the links. When your links come from authority sites, this can increase your popularity and positively impact your ranking in search results.
On the other hand, when you get a bad link, Google considers that you’re spamming and de-indexing your web showcase. Want to understand SEO PBN optimization? Our SEO agency reveals all the essential points about this link approach now.
What is a PBN (private blog network)?
This is a network of private blogs used for SEO optimization. It enables you to improve your ranking in the search results and transfer popularity to a Money site.
This strategy for obtaining links is not new. Some SEO professionals have developed it for years.
To attract the attention of Google’s algorithms, specialists build up many links pointing to the main site via PBNs. This collection of interconnected sites and blogs creates a high quantity and quality of backlinks.
Some of the sites in the site chain are based on blogging platforms such as
- wordpress.com
- tumblr.com
- blogger
Others use expired domains and take advantage of the domain’s authority.
The use of a series of sites in SEO raises debate. Some specialists consider it a negative SEO technique. For them, this strategy doesn’t encourage the exchange of natural links, and therefore runs counter to the requirements of the algorithms. However, when you adopt the right practices with this set of sites, PBN is an effective SEO approach for :
- Develop links in your niche.
- Increase Money site popularity in record time.
- Attract more traffic to your website and build brand awareness.
How Does a Private Blog Network Work?
Would you like to improve your site’s links or strengthen the link building strategy of your various web projects? Do you think that developing a PBN SEO strategy is the best way to achieve this? First and foremost, you need to understand how personal websites work.
In fact, the series of interconnected sites works on the basis of links. This approach to netlinking involves setting up several sites on different themes. PBNs are then used to generate links to a Money site.
Simply put, private sites make it easy to create inbound links. They save you all the work of finding backlinks. They act as influencers and positively affect the ranking of a main site.
When the transfer is made, for example, from a page with relevant content and a high PageRank, then the link juice sent to your site is effective. But what are the concrete benefits and risks of a series of personal sites?
What are the Advantages of Using a Private PBN?
To build new links and push a Money site to the top of the SERP, using a PBN brings many privileges. Here are just a few of them:
- Increase website popularity
Having a set of high-quality personal blogs maximizes your chances of building internal and external links. These, in turn, will facilitate traffic redirections to your target site.
- Total control over the links established by your series of interconnected sites
All the sites in the chain belong to the same owner, so he can use them as he sees fit. He no longer needs to spend money on a backlink campaign. Instead, he can sell links. What’s more, PBN encourages link exchanges with other webmasters.
- Benefit from greater flexibility and speed
Not all backlink requests are successful, especially when the links come from an authority site.
In these cases, having a chain of personal sites simplifies your task. You can develop a solid linking strategy on your own. What should I bear in mind when using a chain of private sites?
Risks and Precautions
Despite differing opinions, receiving relevant links from other sites is an SEO advantage. But as we mentioned, if you own a PBN, there are a few constraints you’ll have to deal with.
First of all, creating a chain of personal sites requires a substantial budget. Not only does this involve the cost of site design, but you also need to consider web maintenance fees. All this can quickly add up to a hefty sum if you want to set up dynamic private sites.
In concrete terms, you must buy a new domain name or take expired domains and then get PBN hosting. To create your sites :
- Choose a free CMS or paid tool.
- Set up social networking accounts.
- Create quality content.
- Maintain sites regularly and update content.
Note that all these actions apply to all the web pages that comprise the PBN.
Another important point to consider is the risk of Google penalties. These are algorithmic penalties. This occurs when Google Penguin detects spam or aggressive link exchanges.
On the other hand, manual penalties occur as a result of denunciations from less ethical competitors. Finally, it’s important to understand that creating a set of sites is more time-consuming than buying links.
Frequently Asked Questions For Private Blog Network
What is meant by a private blogging network?
The term "private blogging network" describes a group of websites allowing users to publish and share content with other users. These networks are used mainly by bloggers who want to share their thoughts, opinions, and experiences with their readers.
What is the difference between a blog and a private blogging network?
The main difference between a blog and a private blogging network is that the former has no ads or advertisements, and the latter allows users to post anything they want without any restrictions.
How do I make my blog network private?
There are a few ways to make your blog network private. One of them is through a custom domain, but that's not very convenient. Another way is to use WordPress and change the URL of your blog to something else.