YouTube marketing strategies
- Your own channel: tutorials, product demos, customer stories and answers to common questions.
- YouTube SEO: clear titles, descriptions, chapters, captions and thumbnails that match what people search for.
- YouTube Shorts: short vertical videos that can reach new audiences quickly.
- YouTube ads: bought through Google Ads, from skippable in-stream ads to Shorts ads, targeted by audience, topic or keyword.
- Creator partnerships: sponsored videos or reviews on channels your customers already watch.
Why YouTube matters
- People research on YouTube before they buy.
- Videos can also appear in Google’s search results and in AI answers.
- Video builds trust quickly by showing real people and real results.
Measuring YouTube marketing
YouTube Studio shows views, watch time, audience retention, traffic sources and subscribers. Link your channel to Google Ads and track website visits and conversions from video, so you can see which videos actually bring customers.